CASE STUDY · BRYANSTON DriveHaus at the PGA Golf & Lifestyle Show 2026.

The trailer opened into a full golf bay: a ProTee VX launch monitor, a 4.0 × 2.7 m impact screen and 2,000+ courses. A QR code on the stand put each player on the board from their own phone, with a consent tick for whether DriveHaus could contact them afterwards.

Two live boards ran for the whole show, men's longest drive and ladies' longest drive, on the screen in the bay and on every player's phone. James and the stand team ran the queue, coached the first timers and called out every new leader.

• The reveal does the work. A closed trailer opening into a lit golf bay is why people stopped, and a queue on the deck is why the next people stopped.
• Dwell time is minutes, not seconds. A visitor waiting for a turn is standing still and paying attention, which is when a stand team can actually talk to them.
• Leads with consent. Every player checked in on their own phone and chose whether to be contacted, under POPIA, so the list afterwards is one you can use.
• Content makes itself. Players filmed their own drives, and the live board gave people a reason to come back and check whether they still led.
• No power allocation needed. The trailer ran on its own solar and battery for all three days.